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Notes on Tipping Point by Malcolm Gladwell

• "Starting epidemics requires concentrating resources on a few key areas." - p. 255 - 256
• "Those who are successful at creating social epidemics do not just do what they think is right. They deliberately test their intuitions." - p. 258

Tipping Point

1. epidemic characteristics
   1. contagiousness
   2. small cause, big effect
   3. not gradual, dramatic
2. change agents
   1. law of the few (the translators for the masses)
      1. salesmen
      2. mavens
         1. like to help
      3. connectors
   2. stickiness factor
      1. simple "packaging" changes
   3. power of context
      1. create many small movements
      2. highly sensitive to subtleties

See also: http://blogs.salon.com/0002007/2003/05/16.html#a231