MineZone Wiki

Notes on Non-Designer's Design Book by Robin Williams

• Contrast
  • avoid elements that are merely similar; if elements are not the same, make them very different
• Repitition
  • repeat elements throughout the piece; this develops the organization and strengthens the unity
• Alignment
  • placement shouldn't be arbitrary; every element should have visual connection with another element on the page (It doesn't mean that everything is aligned along the same edge. It just means that everything has the same alignment--either all flush left, all flush right, or all centered.)
• Proximity
  • items relating to each other should be grouped close together, making them a unit; this helps organizae, reduce clutter, and give structure

Design elements include: type, color, size, line thickness, shape, space, etc