04-26-2007

São Paulo Goes Ad-Free

The OnTheCommons blog recently ran a post about a new law enacted in São Paulo, Brazil, outlawing most outdoor advertising. I know some U.S. towns have laws to limit the size of such ads, but I haven’t heard of anything on the scale of what São Paulo has done. I’m interested to see if the ban stays in effect.

The City of São Paulo, Brazil, the largest, most prosperous city in South America, has gone ad-free! Last September, the City Council by a 45-1 margin approved a law that bans all outdoor advertising in the city of 11 million people. The law applies to outsized billboards, neon signs, electronic screens, ads on the sides of buses, the distribution of fliers, and even advertising banners pulled by airplanes and placed on the sides of blimps.

Posted by Matt in communication | RSS 2.0

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