10-06-2006

Bizarre McDonald’s Rebuilding Strategy

After reading Fast Food Nation and watching Supersize Me, I’m no big fan of the fast food industry. Lately, I’ve noticed a new trend that bugs me. McDonald’s is tearing down what apprear to be perfectly good buildings and then rebuilding new ones in their place. I’ve seen this happen to two Austin locations recently and my mom mentioned that the same thing was being done in Gallup, New Mexico while she was there visiting.

I did some research today and found that it’s happening all over the place. It’s apparently a corporate strategy that’s even losing them some franchisees. To me, it seems like a waste of resources and a bad environmental move to completely demolish and rebuild a strcture that’s solidly built and only 20 years old. Why not let the buildings learn?

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Posted by Matt in Austin, business | RSS 2.0

One Response to “Bizarre McDonald’s Rebuilding Strategy”
  1. Ron Says:

    They did this in my hometown as well. It’s really bizarre. Must be costing McD a fortune–all I can assume is that 1) the new buildings are somehow more fuel or energy efficient, or 2) they found a significant design flaw in the buildings which posed a hazard (asbestos?) because a cosmetic upgrade would not have required tearing down the entire structure.

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