01-07-2006

Notes on The 22 Immutable Laws of Marketing

I recently finished reading The 22 Immutable Laws of Marketing and I just posted my notes to my wiki page of book notes. Some of the examples in the book are a bit dated, but the information is still relevent. If nothing else, I think I’ll have a different perspective on marketing going forward.

If you’re shooting for second place, your strategy is determined by the market leader.
“You must discover the essence of the leader and then present the prospect with the opposite. (In other words, don’t try to be better, try to be different.”

In each situation, only one move will produce substantial results.
“Most often there is only one place where a competitor is vulnerable. And that place should be the focus of the entire invading force.”

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Posted by Matt in business, communication, reading | RSS 2.0

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